WITHART CREATIONSVisual Production Studio
BRANDBengaluru, India2026

Aura EV Global Brand Activation

Product Reveal, Kinetic Lighting & Commercial Stills

CLIENTAura Electric Mobility
VENUEBIEC Exhibition Dome
DIRECTION & DPKaran Mehra / Aryan Sehgal
COLOR SCIENCEElena Rostova
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HERO SPREAD • 4K 10-BIT
24FPSISO 800
Aura EV Global Brand Activation
The Narrative

Visual production for the confidential unveiling of a next-generation electric luxury vehicle, featuring dynamic light tunnel reveals and VIP media drives.

01 / The Brief

Document the dramatic curtain-drop and kinetic light spectacle of the luxury EV unveil, producing immediate automotive press stills and commercial brand films.

02 / The Vision

Accentuate car aerodynamics with moving light tubes and high-precision tracking shots.

03 / The Execution

Utilized motorized camera sliders and cinema robotic arms to achieve flawless recurring motion paths around the vehicle.

Automotive silhouette highlighted by rear stage lighting

The dramatic silhouette reveal through laser fog curtains

Interior luxury cockpit details with ambient lighting

Cockpit design study focusing on tactile sustainable materials

Automotive silhouette highlighted by rear stage lighting

The dramatic silhouette reveal through laser fog curtains

Aura EV Global Brand Activation
Watch Cinematic Film4K UHD • Direction by Karan Mehra
Automotive silhouette highlighted by rear stage lighting

The dramatic silhouette reveal through laser fog curtains

Master Delivered Assets & Archives

Global Launch Commercial (90s)
Automotive Press Image Suite (40 Selects)
VIP Experience & Test Drive Stills
Social Reveal Countdown Series
Interior luxury cockpit details with ambient lighting

Cockpit design study focusing on tactile sustainable materials